000 - Good MORNING!
Welcome to Burn After Reading – MORNING’s bi-monthly newsletter 👀.
You’re here, reading this (👋), which means we’ve already exchanged details. And you might know who we are (MORNING) and what we do (digital strategy and conscious storytelling), but do you know why?
Despite our preference for dark attire, we’re MORNING people: creative misfits who rise and thrive on all things culture, business, and trends. We’ve been there, done it, and got the scars to prove it. But, mostly, we’ve come out the other side with a very clear mission for launching our own digital strategy studio: make the world less shit than it was yesterday. Because there’s no denying, the world can be 💩.
We’ve got our work cut out for us, but we know the importance of making work that means something, that cuts through the BS, and that the world can believe in. Because we all need a good MORNING, and each MORNING is a new day.
This mission – to make the world less shit – it’s bigger than a strategy. It’s a lifestyle. Live it, breathe it, tattoo it on you (our co-founder Sam did – but if permanent ink isn’t your thing, we’ve got endless ideas that don’t involve physical pain).
It’s not going to be easy, but we’re here to give you the tools you need to create a responsible, fully realised, culturally resonant strategy. Here are some of the values that guide us:
We believe real change comes from within – and so, we go deep. You’ll find us in the belly of the beast, collaborating with the best people for the job to ensure we make the biggest impact we can.
We know the power (and importance) of pairing every story with the right storyteller. Because, by allowing people to reclaim their narrative, not only do you amplify authentic voices, you tell the most meaningful stories.
We’re punk positive 🤘 We lead with good trouble and aren’t afraid to be brutally honest and have tough conversations. We promise you’ll thank us for it later.
We’re nerds at heart 🤓 and our obsession with innovation means we’re always one step ahead. Currently, we’re exploring how brands should authentically show up in Web3, alongside building Steward (created by @sophfei, @lydia_pang_ and @marialiiiii), and we have an NFT collection launching imminently. So watch this (digital) space.
Okay – enough talk. We’re ready for some action, and we’re sure you are too.
Each fortnight, we’ll hand-deliver Burn After Reading, in the shape of either a Morning Stretch or a Morning Rush.
In our Morning Stretch, we’ll take it slow. These will identify and unpack micro and macro movements of the digital and social worlds. Where they came from, why they’re here, and what makes them tick.
A Morning Rush will be a quick hit of culture: things that are happening right now that you need to know. Think viral trends and movements – vivid and visible.
So, expect the most up-to-date debate, critique, and goings-on to help you make sense of this digital hellscape landscape we call home. Because the devil works hard, but MORNING works harder.
See you there 👹