If nothing is real, how can brands be?

MØRNING, do you feel #fake?

In the wake of the Trump administration to the rise of synthetic media – the veil on our reality has been #shifted. Nothing is real anymore; we have to fact-check the fact-checked, reverse image search the deep fake and touch some grass.

Off the back of sharing our first trend report, 'Fake vs Fake', at the ICA, we invited Stack World founder Sharmadean Reid MBE, The Face's style & culture editor TJ Sidhu and artist, Balenciaga collaborator and Chief Content Officer of System Mag Ana Viktoria Dzinic to discuss how brands can meaningfully engage with audiences in these surreal times and, crucially, how they can avoid falling into the trap of being mid.

If you missed our event and would like to see the presentation version of our Trend Report, then join our virtual immersion TODAY at 4 pm GMT: https://bit.ly/46iZu69

Big thanks to our astute panellists, the folks at the ICA and Ye Ye (@yeyemusicuk on IG) for providing the fire music bed.

The views, information, or opinions expressed by guests on our podcast are solely those of the individual(s) involved and do not necessarily represent those of MØRNING.

MØRNING is not responsible for, nor does it verify the accuracy of, any of the information provided by guests – though we do seek to challenge statements when possible as part of an open conversation & debate.