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Interesting case study!

It made me think, unless this post is primarily written to target top fashion brands executives - isn't getting big name celebs and other relevant brands (as mentioned as the examples in this article) equally as difficult as an effective organic content marketing strategy?

Because you can still have dignity and grow a brand's social media at the same time. The creative marketing problem to be solved is just: Finding your own elegant sweet spot between art and advertising through the frames of algorithms. But I suspect the general sentiment here is a reproach against boisterious social media hammering overall. I might also have misunderstood some other fundamental part of where you're coming for. It's a very interesting question. Would love to learn more.

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Love this take. Super smart and makes Bottega even more desirable as a brand.

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