Günseli Yalcinkaya dives into Gen Z's favourite parallel universe
Great piece! And I couldn't agree more on the native integration into games. Having Charli XCX show up in Dress To Impress was a far more effective move than creating their own world.
Great piece! And I couldn't agree more on the native integration into games. Having Charli XCX show up in Dress To Impress was a far more effective move than creating their own world.