Kudos to Zara for going their own way and largely rejecting the BooHoo model of really shit ecomm. Some current Zara ecomm/editorials put the actual campaigns of fashion "royalty" to shame. There's hope yet.
It never made sense to me why Gucci parted ways with Michele, financially he brought them to such a better place through legitimate and distinctive worldbuilding.
This read like a long, frustrated sigh from every art director who’s watched their craft get watered down into “content.” The sans-serif-ification of everything is so real—brands traded storytelling for sterile e-commerce shots and called it luxury. Where’s the drama? The fantasy? The vision? Feels like we went from campaigns you’d tear out and pin on your wall to ads you scroll past without a second thought. Hopefully, the pendulum swings back soon—because right now, the industry is looking real Helvetica Bold and boring.
You know there’s an issue when luxury fashion ads look like Gap.
Amen.
Kudos to Zara for going their own way and largely rejecting the BooHoo model of really shit ecomm. Some current Zara ecomm/editorials put the actual campaigns of fashion "royalty" to shame. There's hope yet.
It never made sense to me why Gucci parted ways with Michele, financially he brought them to such a better place through legitimate and distinctive worldbuilding.
This read like a long, frustrated sigh from every art director who’s watched their craft get watered down into “content.” The sans-serif-ification of everything is so real—brands traded storytelling for sterile e-commerce shots and called it luxury. Where’s the drama? The fantasy? The vision? Feels like we went from campaigns you’d tear out and pin on your wall to ads you scroll past without a second thought. Hopefully, the pendulum swings back soon—because right now, the industry is looking real Helvetica Bold and boring.
Truth all the way through!
Is this also why all of the flipped houses in my crumbling neighborhood are being painted white? ...even the ones with antique brickwork?!
FWDing this to a lot of ADs